Class 7, October 17
By Nate Feldman
Unit 3: Vocabulary
Apparel = clothing
Profits = when your business makes more money than it
spends
Founded = when the company was started
Ex. ELS was founded in 1961.
Headquarters = the central location of a company
Brands = are a type of product
Executive = having the power to put plans into action
Competitive = something that has a lot of competition
Ex. Many people want to go to Harvard, but its very competitive.
Competitor = is a person you compete against
Marketing = promoting your service
Shortage = a lack of supplies; not enough of supplies
Merchandise = things you sell
Serves as a reminder = shows you that something is
true
Deviates from the norm = does something unique from
others
Miss the boat = you didn’t do something when it was
popular or available
Like clockwork = happening automatically all of the
time
From scratch = from the total beginning
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